Online Printers for Businesses: Five Great Uses

Businesses have many printing needs. While they used to have to rely on the print shop down the street, online printing companies now offer many of those services quickly and at affordable rates.

Here are five great ways to take advantage of the service of online printers for your business:

1. Stationary printing – Stationary and letterhead is, perhaps, the most prominent representation of your business. Everyone you have correspondence with will see your stationary, so having one that is well designed and printed in a high quality way will make your business appear professional and successful. Choose from text-only designs to those with multi-colored graphics.

2. Envelope printing – When mailing or delivering correspondence, envelopes are the first thing people see. These can also be professionally printed with your company name and, if you like, your logo so that your branding is immediately established to potential customers.

3. Business card printing – Inevitably, nearly everyone who interacts outside your company will need business cards. Online printers have a lot of experience with business card printing. There are hundreds of templates available online that can be used or customized to match your business needs. Plain white cards with text online, multi-colored cards, cards with logos, or those decorated with dramatic all-over graphics on both sides are all available. You can also upload your own graphical design and have it printed on cards of your choice.

4. Flyer printing and Brochure printing – When your business relies on flyers or brochures to highlight different services or products that you offer, having them produced online is quick and affordable option. Create your designs in house and then upload them to be printed. All the same printing choices, including special finishing treatments, are available.

5. Gift certificate printing – If your company offers gift certificates, having them printed professionally can make a much better impression that using stock certificates that do not identify your business. As with other materials, you can create your own design or choose from templates that can be customized to meet your needs.

Small Business Marketing Book Review – People and Your Business

What if somebody told you one critical key to business success was to practice the principle of the Golden Rule in your business? The idea seems to somehow run counter to so much of what we’ve been taught about business, doesn’t it? Yet, what if that same source convinced you through case-study after case-study that application of the Golden Rule in business actually leads to success?

Let us introduce Frederick Reichheld and his book The Loyalty Effect. While not a small business marketer, but rather an expert business consultant, what Reichheld teaches us about loyalty is worthwhile reading for any small business owner or manager.

Did we say “worthwhile”? Scratch that; pencil in the phrase “urgently essential”, instead. This book is that vital to a small company.

The Loyalty Effect focuses on three groups of people critical to business success: Customers, Employees, and Investors. For most small business, the investor is the owner, so for our brief review in this article we will focus on Customers and Employees.

Reichheld is a definite advocate of customer retention. He convincingly demonstrates time and again that small percentage increases in customer retention have huge impacts on profits. This read will be a just-right fit for those of you having problems focusing on the right customers. If you will take the time to trudge through this book, and really understand most of its principles (we found Chapter 8 to be the toughest) then not only will the marketing of your business improve, but so will your profits.

Isn’t that the reason for all this focus on marketing, anyway?

And Reichheld really opened our eyes to how important employees are in retaining customers. If a company treats their employees right, those employees become more efficient and productive in their daily tasks. Profits go up, retention increases.

Reichheld stresses again and again that a company’s prime mission needs to be creating customer value. Most of you in small business realize this, but it’s reaffirming to see hard-and-fast facts to back up what many of us intuitively know. Customers don’t come to a small business looking to boost our profits; they arrive seeking value. If we consistently create value, profit will come.

Another key point for small business owners is the importance of leadership. If you need to go down to the bookstore and browse through The Loyalty Effect before you buy it, flip over to page 246. Reichheld has studied several large and successful businesses, and concludes here that most of them had leaders with an “intuitive grasp” of how important loyalty is. This is critical for business success, regardless of business size. While not written to be a rah-rah inspirational book, Reichheld’s arguments and his examination of the role strong leaders play in forming great companies reinforces just how important to the bottom line it is for a small business owner to be a good leader.

So much of Reichheld’s book seemed familiar; akin to common sense…after we read it. Treat employees well and they’ll perform well for you; we’ll that’s pretty basic, now isn’t it? But we tend to forget, we tend to think we need to cut corners or just “improve efficiency” and that’ll lead to greater profits. In the short term it very well may, but Reichheld argues effectively that in the long run it’s only by creating value for our customer that we build profitable businesses.

Remember, People is the third element–along with Brand and Package–of any small business marketing success story. Taking a week or so and reading Frederick Reichheld over lunch or before lights out at night is a great way to hone your “people productivity”.

© 2006 Marketing Hawks

Benefits of Document Translation Services for Business

Document translation services are an excellent way to translate anything you need into another language. There are so many languages spoken and written across the world that having all of your information or whatever it may be just written in one language means you won’t have nearly as much of a reach as you would if you were to use these type of services.

Technology has advanced at an alarming rate over the last few decades and now is a perfect time for many businesses to use websites and online media as a way of marketing themselves. The World Wide Web can be accessed across most countries in the world and by pretty much anyone who has access to a computer, tablet or smart phone. Having a business website is a good way for companies of all sizes to branch out into the international market and reach customers of all genders, ages and demographics.

Although a large amount of the data stored on the internet is written in English, it is becoming more commonly used across different countries in the world which have a different first language. Therefore, by using document translation services businesses that use a lot of digital resources to reach their customers can enjoy major benefits because they will be able to reach far more customers and as a result of this sell more of their product or service, in turn generating larger profits.

Marketing agencies are increasingly using such websites to deliver their services to business clients across the international market. Many clients often have customers in different parts of the world generating a brilliant opportunity for the use of document translation services. Some of the clients may want their marketing material to be translated so it can be understood by customers who communicate in different languages to English. It’s very unlikely that a client would want to have to take up their own time trying to translate information and it is probably the case that information would be miscommunicated or simply ignored.

Countries where different languages to English are used to communicate sometimes have varying cultures too. It’s important that information is transferred correctly and efficiently so a message is not received in the wrong way because certain words or phrases or even gestures can hold a completely different and sometimes even offensive meaning in different cultures. It’s really important to be careful here and that’s why translation services can help to avoid these situations.

Larger companies who have demonstrated success in the country they first started their business and generated a good profit margin through the products and services provided could really benefit from document translation services because it allows them to tackle the obstacle of turning their local business into an international organisation. Having already proven you can provide good service to customers in one location it’s always good to try to carry on increasing sales and if your information or copy is translated to a good standard you’ll be able to keep building a strong, high quality brand image.

It’s clear that using document translation services can be very beneficial to businesses of all sizes especially ones who continue to advance their presence online and through websites. This is a great way to continue advancing your business and gain more opportunities and customers.

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